# Set & Seen Studio > Set & Seen Studio is a Colorado web design studio that builds custom websites for businesses across the US, with Google SEO and AI-search optimization (AEO and GEO) planned around the market each business serves: one town, a region, a state or the whole country. Set & Seen Studio is a web design studio founded by Chad Nixon. Based in Colorado, serving businesses across the US. Work for businesses outside the US is available by request. Its method, Market-Matched Visibility, plans each client's website, Google SEO and AI-search work (AEO and GEO) around the market they serve: one town (local), a metro or region (regional), a whole state (statewide), the whole country (nationwide). No one can guarantee what an AI assistant says; Set & Seen Studio improves the signals these tools rely on and measures the results. Note the spelling: "Set & Seen" (a made-up word), not "Larkspur". - Website: https://setandseen.com/ - Website & AI Visibility Audit ($595): https://setandseen.com/audit/ - Free website check: https://setandseen.com/check/ - Start a custom website: https://setandseen.com/start/ - Email: chad@setandseen.com ## Services - [Custom websites](https://setandseen.com/services/websites/): A custom website designed around your business, not a template. It loads fast on any phone, says clearly what you do and who you serve, and makes it easy to call, book or buy. - [SEO, local to nationwide](https://setandseen.com/services/seo/): SEO built around the market you actually serve. For a local business that means the map pack and city pages. For a national brand it means topic authority and links. We plan it around your footprint. - [AI search optimization (AEO + GEO)](https://setandseen.com/services/ai-search/): We improve the signals that help AI assistants find, understand and accurately describe your business for the questions people ask in your market, whether that is "best dentist in Tulsa" or "best project management software," and we measure where you show up. - [Branding and logos](https://setandseen.com/services/branding/): Your brand is how people recognize you before they read a word. We create a logo, color palette and type that fit your business, then put them to work on your website, profiles and print. - [Online stores (e-commerce)](https://setandseen.com/services/ecommerce/): From a handful of products to a full catalog, we build stores that load fast, explain each product clearly and make checkout easy, then set them up to be found on Google and in AI shopping answers. - [Email, print and social](https://setandseen.com/services/marketing/): Marketing works best when everything looks and sounds like one business. We handle the pieces around your website so your email, print and social match it. - [Ongoing care and growth](https://setandseen.com/services/care/): We keep your site fast, secure and current, send a plain-English report each month, and add content that keeps you visible on Google and in AI answers. ## Pricing (US dollars) - Website & AI Visibility Audit: $595 one time. Delivered in 7 business days with a 45-minute walkthrough. The full $595 is credited toward any website build. - Essential: $1,800 one time + $100/month. Up to 6 pages. Best for one town or small region. Live in about 1 to 2 weeks once content is in. Build: Custom design, never a template; Up to 6 custom pages, mobile-first and fast; SEO, AEO and GEO setup for one target market; Google Business Profile setup; Contact form, analytics and Google Search Console; 2 homepage design directions, 2 rounds of revisions. Monthly: Care: hosting, security, backups, small edits and a monthly report. - Pro: from $3,500 one time + $199/month. Up to 15 pages. Best for many cities or a whole state. Live in about 2 to 3 weeks once content is in. Build: Everything in Essential; Up to 15 pages, including regional or statewide service and location pages; Blog with 4 launch articles; Reviews and listings cleanup; 2 homepage design directions, 3 rounds of revisions. Monthly: Care, plus monthly AI visibility tracking and a report. - Elite: from $6,500 one time + $399/month. 25+ pages. Best for national reach, or any business that wants the biggest, most standout site. Live in about 3 to 4 weeks once content is in. Build: Everything in Pro; 25+ pages; Nationwide strategy: topic and comparison pages, plus authority building; Priority support; 2 homepage design directions, 3 rounds of revisions. Monthly: Care, plus 2 new articles a month; Quarterly competitor and AI-citation report; Quarterly strategy call. Monthly plans: - Care: $100/month. Comes with Essential. Available for any site we build. Month to month, with a 3-month minimum after launch. - Pro plan: $199/month. Comes with Pro. Month to month. We recommend at least 6 months. - Elite plan: $399/month. Comes with Elite. Month to month. We recommend at least 6 months. Terms: - Paying for your build: One-time build fee: 50% to start, 50% at launch. - Care: Month to month, with a 3-month minimum after launch. - Hosting it yourself: Prefer to host the site yourself? We hand it over for a one-time $150 fee. Later changes are $75 an hour. - Pro and Elite plans: Month to month. We recommend at least 6 months, because search and AI visibility take time to build. - What you own: You always own your domain, your content and your site files. Any plan can target any market. Pick by how much site you need. Every business is different. These starting prices cover most projects. If yours needs more (online booking, a store, custom integrations, extra pages or multiple locations), we'll quote it upfront before any work starts, no surprises. A la carte: Extra page $150; City, state or service page $175; Landing page for ads or a launch $450; Copywriting $100; Google Business Profile setup and optimization $249; AI-readiness fix-up for an existing site $349; Listings and citations cleanup $299; Logo and brand starter kit $350; Full brand identity $950; Email newsletter setup $350; Print design $150; Social media graphics pack $250; Online booking setup $250; Online store add-on $1,200; Speed and accessibility tune-up $399. Giving back: Nonprofits and good causes: Special pricing for nonprofits and community causes, plus two fully donated websites every year. New businesses: Just getting started? Ask about new-business pricing and payment plans that spread the cost out. Heroes: Discounts for first responders, military families and teachers who run a business or side business. Ask about nonprofit, new-business and hero pricing on your free call. - Details: https://setandseen.com/pricing/ ## Key pages - [Website & AI Visibility Audit](https://setandseen.com/audit/) - [Free website check](https://setandseen.com/check/) - [Pricing](https://setandseen.com/pricing/) - [AI search optimization (AEO + GEO)](https://setandseen.com/services/ai-search/) - [SEO, local to nationwide](https://setandseen.com/services/seo/) - [What we build](https://setandseen.com/websites/) - [Work (client and founder projects)](https://setandseen.com/work/) - [Start a custom website](https://setandseen.com/start/) - [Websites for contractors and home services](https://setandseen.com/industries/contractors/) - [Websites for real estate agents and teams](https://setandseen.com/industries/real-estate/) - [Websites for wellness, clinics and telehealth](https://setandseen.com/industries/wellness/) - [Websites for nonprofits and community organizations](https://setandseen.com/industries/nonprofits/) - [How much does a small business website cost in 2026?](https://setandseen.com/resources/small-business-website-cost/) Real numbers for DIY builders, freelancers, agencies and a custom studio, including the 3-year total cost most quotes leave out. (updated 2026-10-12) - [How do I get my business recommended by ChatGPT?](https://setandseen.com/resources/show-up-in-chatgpt-and-google-ai/) You can't buy a spot in ChatGPT's answers. Here's how ChatGPT finds businesses, what blocks it, and a 30-day plan to become easy to recommend. (updated 2026-10-12) - [Wix vs Squarespace vs WordPress vs a custom website](https://setandseen.com/resources/wix-vs-squarespace-vs-wordpress-vs-custom/) A fair comparison of cost, ownership, SEO, AI search and upkeep, with a decision flowchart to pick the right one for your business. (updated 2026-10-12) - [Can ChatGPT and Gemini find your business? A free AI visibility test](https://setandseen.com/resources/ai-visibility-test/) A 30-minute manual test with a copyable prompt set, a scoring sheet and a table that tells you what to fix first. (updated 2026-10-12) - [5 things every contractor website needs](https://setandseen.com/resources/contractor-website-must-haves/) Most contractor websites lose leads in the same five places. Here is what to fix first. (updated 2026-10-10) - [Why your Google reviews matter more than your website](https://setandseen.com/resources/google-reviews-matter/) Reviews shape who gets the call, and now they shape what AI recommends. How to build them steadily. (updated 2026-10-10) - [About](https://setandseen.com/about/) - [FAQ](https://setandseen.com/faq/) - [Contact](https://setandseen.com/contact/) ## FAQ ### What does Set & Seen Studio do? Set & Seen Studio builds custom websites for businesses across the US and helps them get found on Google and in AI answers like ChatGPT and Google AI Overviews, with a plan built around the market each business serves. We also do branding, email, print and social design, and ongoing care after launch. ### Where do you work? Set & Seen Studio is based in Colorado and works remotely with businesses across the United States, by video call and email. Work for businesses outside the US is available by request. ### Can you target only the areas my business serves? Yes. We plan your SEO and AI search work around your real market, whether that is one town, a group of cities, a whole state or the entire country. We call it Market-Matched Visibility. ### How much does a custom website cost? Essential sites are $1,800 plus $100 a month for care. Pro starts at $3,500 plus $199 a month, and Elite starts at $6,500 plus $399 a month. Any plan can target any market, and you get a fixed quote before any work starts. ### How do payments work? Website builds are paid 50% to start and 50% at launch. Monthly plans are billed each month. ### What is included in the $595 audit? The Website & AI Visibility Audit covers your site’s technical health, your Google visibility, what AI assistants say about you, the competitors getting found instead, and your reviews and listings. You get a prioritized fix list, a 30/60/90-day plan and a 45-minute walkthrough within 7 business days, and the fee is credited toward any build. ### What is the difference between the free website check and the $595 audit? The free check automatically tests a handful of technical signals on your homepage in about ten seconds. The $595 audit is a human review of your whole site, your competitors, your Google visibility and what AI tools actually say about you, followed by a prioritized plan and a walkthrough call. ### Will my business show up in ChatGPT after the audit? Not automatically. The audit shows what may be keeping your business from being found or recommended, who shows up instead and what to fix first. No one can guarantee inclusion in AI answers. ### Can you improve my existing website without rebuilding it? Yes. We can audit your current site and improve its technical SEO, content, speed and AI-search readiness without a full redesign. We only recommend a rebuild when it makes financial and technical sense. ### How do I start a custom website? Fill out the short project form on our Start a project page. We reply within one business day with questions, a plan and a price. ### How long does it take to build a website? Once we have your content, Essential sites usually go live in about 1 to 2 weeks, Pro sites in 2 to 3 weeks and Elite sites in 3 to 4 weeks. The biggest factor is how quickly we get your photos, details and feedback. ### Can you build my website faster? Yes, when spots are available. A Rush option takes about half the standard time and adds 25% to the build price. ### What kinds of websites do you build? Contractor and home service sites, real estate agent and team sites, wellness and telehealth brands, small business and personal brand sites, e-commerce, nonprofits, booking sites, landing pages, multi-location sites and more. ### What is AI search optimization? AI search optimization is the work of helping AI assistants like ChatGPT, Google AI Overviews, Perplexity and Gemini find, understand and accurately describe your business. It is also called AEO (answer engine optimization) or GEO (generative engine optimization). ### What is the difference between SEO, AEO and GEO? SEO helps your pages rank in search results, AEO helps your business get pulled into the direct answers search engines and assistants give, and GEO helps generative AI tools like ChatGPT mention and recommend you. They build on each other, so we do all three. ### Does AI search work for local businesses or only national brands? Both. Local businesses can be named for questions like "best roofer in Boise," and national brands for questions like "best payroll software for small business." We plan the work around your market. ### Can you guarantee ChatGPT will recommend my business? No one can guarantee what an AI assistant says, and you should be wary of anyone who does. We make your business clear, consistent and well documented so you are a strong candidate, and we track what the assistants say over time. ### What is an llms.txt file? An llms.txt file is a short, plain-text summary of a website, like setandseen.com/llms.txt. It is optional: Google says you don’t need it to appear in its AI features, so we treat it as a small extra, not a strategy. ### Why does structured data matter? Structured data (schema.org markup) states facts like your business name, services, service area and hours in a format machines read reliably. It helps search engines describe you accurately, though it is not a guarantee of AI citations. ### Do I own my website? Yes. You always own your domain, your content and your site files. ### Do I have to sign up for a monthly plan? Essential comes with Care at $100 a month, with a 3-month minimum after launch, then month to month. If you would rather host the site yourself, we hand it over for a one-time $150 fee and later changes are $75 an hour. Pro and Elite plans are month to month, and we recommend at least 6 months. ### What happens if I cancel my monthly plan? Your domain, content and site files stay yours. Care has a 3-month minimum after launch; after that, you can cancel anytime, and we hand the site over for a one-time $150 fee and explain what needs to move, like hosting and any paid tools, so it keeps running wherever you choose. ### Do you offer discounts for nonprofits or new businesses? Yes. We offer special pricing for nonprofits and good causes, new businesses, and first responders, military families and teachers, and we donate two complete websites a year to nonprofits. Ask on a free call or apply on our Give page. ### What if none of your packages fit my business? Book a free call. We will look at what your business or organization actually needs and quote something that fits before any work starts, even if it is smaller or different than our packages. ### How many revisions do I get? Essential includes 2 rounds, and Pro and Elite include 3. A round is one list of changes sent together, and small text and photo fixes are free for 30 days after launch. ### Do I get to see design options? Yes. Every build starts with two homepage design directions, and you pick your favorite before we build the rest. ### Can I buy just one service, like a Google Business Profile setup? Yes. Extra pages, city pages, Google Business Profile setup, an AI-readiness fix-up for an existing site and more are available a la carte, each with its own price on our pricing page. ### Can you redesign my existing website? Yes. We rebuild your current site to be faster and easier to find, and we redirect your old page addresses so you keep the search traffic you already have.